Media Action Plan (MAP) is made up of a committee of Canadian journalists and media workers belonging to Unifor local unions who are dedicated to protecting Canadian media. We value the role that Canadian media and journalism plays in our democracy and do not want to see it become a thing of the past. Unifor represents 310,000 members in 20 major sectors across Canada, including 12,500 in media.
The Canadian media landscape is changing and we need our Federal Government to modernize their support for this new age of media consumption. The MAP committee is dedicated to rallying support from Canadians in order to urge the Canadian government to recognize the change in media and respond with the appropriate support.
If you are a Canadian who supports Canadian journalists and Canadian media workers, sign our petition to show your support.
For more information, contact us at mediadirector@unifor.org
Mission Statement
The Canadian media landscape is undergoing a radical transformation. The economic foundations of our print and broadcast industries have been ruptured and as a result, Canadian media is in jeopardy. The framework that funds Canadian content in our newspapers and on our screens must be revitalized, so that Canadians may continue to access quality and timely news and entertainment that reflects our Canadian values and identity.
Media Action Plan supports Canada’s Journalists and Media Workers and have launched this campaign in order to hold the Canadian government accountable for enforcing regulation on the media industry players who are not playing fair. American tech giants (Google, Facebook) and media giants (Netflix, Amazon) are consuming the majority of the advertising market and don’t contribute the same media funds or HST that are required by Canadian companies. But it’s not just the American companies who aren’t playing fair – Canadian advertisers must comply with Canadian tax when advertising in print and broadcast media, but not when they advertise in digital media.
We are urging Canadians to sign our petition to demand that the Canadian government modernize and expand the support for Canadian media!
